(Senior) Product Marketing Manager

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Published:   2020/06/22


Full time


Medical Device


¥ 12,500,000 ~ ¥ 14,500,000


Key marketing opportunity with highly successful global leading MedTech firm.  Based in Tokyo, very competitive salary and working conditions.

Responsibilities and Accountabilities:

Analyze the market

  • Conduct market research and analysis as required to develop portfolio plans, product definitions and marketing plans designed to grow the business.
  • Monitor and analyze the market in terms of trends, competitor’s movements (products & activities), development of customers and price segments.
  • Follow up portfolio revenue, profitability and market share.
  • Analysis of sales by product and key distributors; regular monthly reporting of strategic and operational activities and financial results
  • Communicate consolidated views on country market trends, product strategies and competitor product comparison to management in the country, APAC units as well as other stakeholders in the organization

Portfolio Management

  • Manage the country portfolio, with the objective to optimize the short and long term business result
  • Establish launch plans (in cooperation with Marketing Director) and ensure that marketing and training material exists, secure/coordinate training for relevant employees and when necessary provide adequate introduction to key customers in co-operation with the sales / clinical team.
  • Lead new product launch/HI localization project  by co-working with APAC marketing and local clinical specialist
  • Sustain / manage the product lifecycle of the total product portfolio through product management activities to ensure continual supply and appropriate product obsolescence plans
  • Plan and conduct phase out / phase in activities in the country. Secure that launches and campaigns activities are in line with the established portfolio
  • Create and execute plans to drive adoption and market pull of our solutions and products

Act as “the Voice of the Country”

  • Represent the country at APAC GBU meetings as needed and if needed for certain areas 
  • Ensure feedback regarding market needs and requirements on Japan priorities and decisions impact on local market and its needs to the APAC units.
  • Co-ordinate and communicate country market inputs and drivers on new/enhanced market offerings coming from APAC
  • Coordinate contact between APAC and Global Product Manager/s and key customers.


Specific Skills/Behaviors:

  • Experience in managing a business or a product portfolio/segment within an organization
  • Demonstrate leadership with proven ability to influence and drive change
  • Marketing experience including some experience in future product marketing
  • Excellent verbal and written communications skills, and strong presentation skills
  • Strong analytical skills and results orientation.
  • Ability to collaborate and works well within teams.
  • Experience in communicating with all levels of management
  • Must have excellent organizational skills, initiative, and take ownership of work

Qualifications and Experience

  • Degree in a Health, Marketing, or Business discipline
  • Minimum 5 years’ experience in Product Management and/or Business Development
  • Ability to use MS; Word, Excel, PowerPoint, Outlook